WooCommerce is a free WordPress plugin which adds the ecommerce functionality to your WordPress website, allowing it to become a professional online store. Just using a few clicks your existing WordPress website turns into a fully functional ecommerce website.
So, if you are looking to find out “What is WooCommerce?”, then the likelihood is that you already have a WordPress website, with the view to start selling online.
In this article we will discuss what WooCommerce is and how you can benefit from using this plugin to as an online store.
Global online mobile device sales increased from $50.92Billion in 2014 to $693.36Billion in 2019.
A quick history of WooCommerce.
WooCommerce has been specifically created for use with WordPress, so it integrates completely with WordPress, this turns your existing WordPress site into a full ecommerce website and has ample other plugins which enhance the functionality of the ecommerce website to create a professional and unique website for all types of products and services, including digital products sales. We will discuss the possible applications of WooCommerce later in the article.
The plugin was launched in 2011 and soon became one of the leading solutions for website owners looking at starting their own online stores. Being a free plugin was also a contributor to its success.
WooCommerce is currently the force behind 99% of all WordPress ecommerce websites in the UK, USA and Canada. There are over 4million websites using WooCommerce across the globe. (Source: BuiltWith.com (https://trends.builtwith.com/shop/WooCommerce))
WooCommerce is downloaded at least 30,000 times every day from WordPress.org. WooCommerce is the leading ecommerce platform with 28.24% of market share worldwide.
WooCommerce can be installed from within WordPress and comes with a step-by-step configuration wizard. Once installed you will need to integrate it into WordPress, and this is where we come in as all our ecommerce websites are created with WooCommerce integrated into them with some big features which will surprise you.
Another benefit of WooCommerce over other platforms is that it is not going anywhere and will always be available. Some other ecommerce platforms have come and gone especially the more expensive ones. Your customer data and sales reports are always owned by you and never get shared, so you are always in control.
The standard included plugins which come with WooCommerce are highlighted below
Payment Gateways – With WooCommerce, you can accept cheques, cash on delivery, bank transfer, or use PayPal to accept major credit cards and other PayPal payments. Prefer Stripe? You can configure Stripe as a payment gateway using the Setup Wizard. There are many other payment gateways which can be added and include subscription-based payments if needed.
Geo-Location and Automatic Taxes – WooCommerce gives you the option to turn on geolocation and automatic taxes, so your shop will display the correct price including taxes to your customers, no matter where they are located.
Customizable Checkout Process – Fully control the checkout process from start to end. You can choose to sell to specific countries or worldwide, set your checkout flow URLs, enable/disable guest checkout, and use a secure checkout process.
Currency – A wide variety of available currencies allows you to choose the currency you wish to use for your store. You can have selectors so that customers can select what currency they want to pay with.
Digital or Physical Products – WooCommerce can be configured to sell both types of products so your online store can cater for all types of customers. So, you can sell eBooks, virtual/downloadable products or simply physical products like books, clothing, bikes and much more.
Inventory – Take control of your Stock levels, backorders, not showing out of stock inventory, email notifications when an item’s stock level is low or sold out, and more, ensuring a simplified product management.
Advanced shipping options.
With any online store which must sell physical goods/products like clothing, gadgets etc. you need to consider shipping. With WooCommerce it comes with standard shipping options, such as
Standard Shipping Options – Shipping is less of a hassle with built-in options to offer flat rate, international shipping, local delivery, or local pickup. Set your rate to automatic and give your customer the lowest rate based on their address or offer free shipping based on the order amount.
Shipping Calculations – Hide the shipping rate until the customer enters the address, offer a shipping calculator in your shopping cart, and let your customer ship to their billing address only, or to a separate shipping address.
We offer additional shipping options with plugins such as shipping based on distance so you can have local delivery based on distance in Kilometres or Miles.
Extra features by us.
We have packed our WooCommerce sites with so many features to ensure your online store gives your customers the best experience when they shop online.
Advanced Product Filters – Allow your customers to filter products by size, colour, material, and anything else you want.
Mobile App – Manage your store using the mobile app which integrates into it. This allows you to view orders and process them right from your mobile phone. This is including iOS and Android mobile devices.
Newsletter System – We have added a newsletter system to all WooCommerce websites designed by us. The system allows you to send html newsletters to your customers about new products, news, promotions, and any other information to help build customer interaction and sales.
One Click Backups – We package a one click backup and recovery system ensuring that your online store is always available to your customers.
SEO Tools – We have added SEO Tools so you can get your site ranking higher with all the search engines and ensure you are using the correct keywords to get the traffic to your website.
Reporting and order processing.
WooCommerce has a backend dashboard which has a range of features.
Customer Order Processing – You can process customer orders from the dashboard and add comments or even order tracking numbers so customers are kept up to date with the progress of their orders.
Sales Reporting – There are many different types of sales reports included in WooCommerce which allow you to get a full view of how your business is running and working.
Discounts – You can set discounts and create special coupons and codes which can be advertised to increase revenues through special promotions. These can be timed to allow automated expiry dates and usage amounts.
A truly mobile platform.
WooCommerce is a 100% mobile friendly WordPress plugin, currently there more customers who order from mobile devices compared to prior years and this is growing year on year. You can see the way global mobile sales volumes have increased from Statista from $50.92Billion in 2014 to $693.36Billion in 2019, that’s some increase and the trend is for it to continue into the future.
So as a business thinking of starting on online store it makes complete sense to use WooCommerce as the platform for your website design.